Daybreak

Daybreak was born with a singular goal: digging deep into the science to bring you safe, evidence-led products in a market filled with tall claims and bluster.

Meet the Founder(s)

Shreya Verma & Karan Vora

What’s the story behind the brand?

he first 72 hours after launching were a rollercoaster of hood and bad and all just blend together. The good: we sold out of what we thought would be 4 months of stock in 24 hours, Molly Baz posting about our oil organically on launch day, Whole Foods buyers in our DM’s. The bad: Shopify crashing for 2 hours on launch day. FedEx losing the first 100 orders we ever shipped, we sold out in 24 hours so customers who ordered on day 2 had to wait a month for their shipment!

60 secs with the founder(s)

he first 72 hours after launching were a rollercoaster of hood and bad and all just blend together. The good: we sold out of what we thought would be 4 months of stock in 24 hours, Molly Baz posting about our oil organically on launch day, Whole Foods buyers in our DM’s. The bad: Shopify crashing for 2 hours on launch day. FedEx losing the first 100 orders we ever shipped, we sold out in 24 hours so customers who ordered on day 2 had to wait a month for their shipment!

60 secs with the founder(s)

he first 72 hours after launching were a rollercoaster of hood and bad and all just blend together. The good: we sold out of what we thought would be 4 months of stock in 24 hours, Molly Baz posting about our oil organically on launch day, Whole Foods buyers in our DM’s. The bad: Shopify crashing for 2 hours on launch day. FedEx losing the first 100 orders we ever shipped, we sold out in 24 hours so customers who ordered on day 2 had to wait a month for their shipment!

60 secs with the founder(s)

he first 72 hours after launching were a rollercoaster of hood and bad and all just blend together. The good: we sold out of what we thought would be 4 months of stock in 24 hours, Molly Baz posting about our oil organically on launch day, Whole Foods buyers in our DM’s. The bad: Shopify crashing for 2 hours on launch day. FedEx losing the first 100 orders we ever shipped, we sold out in 24 hours so customers who ordered on day 2 had to wait a month for their shipment!